Smart and convenient mobility
Across the globe, in mobility needs, people are choosing convenience over cost. The opportunity to book and order rides freely from the comfort of one’s home, without the hassles of waiting long queues at bus stops, has become more and more lucrative for business. Ride-sharing businesses as such, are leveraging on this need to drive comfort without reneging on the benefit of affordability.
In Africa, this story is even more relevant, especially with the dearth of good road infrastructure, and the resultant complication of traffic gridlocks and jams. A good deal of Nigerians, particularly, spend a huge chunk of their days meandering through streams and streams of traffic each day. Many Nigerians, therefore, are keen on alternatives to the usual mobility options that still have them stuck at frustrating traffic spots. One key alternative in Nigeria is through bikes, which are less cumbersome to be hindered by traffic blockages. Apart from this, bike-sharing options are much cheaper for developing regions like Africa for people to get from one place to the other on time. While these bike-hailing models had failed in Lagos State, especially with the interference and policy bans of government, other opportunities in cities of Nigeria are yet open.
UberMoto: Cheaper and faster bike-hailing alternative
After the initial expansion of its ride-hailing services to two new cities in Nigeria, namely, Port-Harcourt and Ibadan, the renowned smart mobility company has chosen Ibadan to commence its bike-hailing service options, UberMoto. The company recognizes that in Nigeria, Ibadan is the largest city by size in West Africa, and the third-largest city in the country, population-wise, with a massive population of over 3.65 million people, with 6 million people within its metropolitan area.
The company had earlier announced its intentions to go green in Africa through the provision of over 3,000 electric motorcycles, supplied by Opibus. These bikes are to be specifically tailored to match the road structures and environmental conditions of the regions where they would be deployed in Africa. They would have a dual battery pack for extended range, and the ability to swap out batteries and extend its lifecycle therein.
The choice to launch in Ibadan, as against Lagos, is also informed by the stringent policies that govern ‘okada’ riding in Lagos as against other parts of the country. Uber joins Bolt, formerly Taxify, which also launched its bike-hailing service in Ibadan in July of last year. In an announcement, the Country Manager for Uber, Tope Akinwumi restated the company’s commitment to offering smart and timely services to its customers, as well as opportunities to its drivers for growth,
It makes sense for us to launch a product that will help passengers get to their destination quicker, which is where we can leverage our technology, and we are excited to introduce UberMoto to make this a reality…As we recover, we know we need to continue to offer solutions that respond to consumers who are looking for smart mobility solutions, while providing new revenue streams and earning opportunities for drivers.
With this strategic move by Uber, customers would be offered a minimum fare starting at N100 at a 78% lower-cost alternative. The features remain the same on the app for this new service, guaranteeing delivery at designated locations.