YouTube supports Africa’s creatives with #YouTubeBlackVoices
In 2023, YouTube will launch a new initiative called #YouTubeBlack Voices, which will bring together a diverse group of innovators and artists from Africa to help boost the continent’s creative economy. With the #YouTubeBlack Voices initiative, YouTube is expanding its support for African artists.
The online video and social media network’s campaign is now in its third year as a follow-up to a worldwide, multi-year commitment launched in 2020 to support and promote black innovators, artists, composers, and producers on the platform.
One hundred and thirty-five creators from across the world have been chosen to participate in the #YouTubeBlack Voices cohort, and forty of them are from sub-Saharan Africa. Egbor Osereme, Oluwafemi Olaniyan, Latifat Kilani, Korty EO, Dennis Akpan, Louis Ihuefo, Oluebube Belonwu, and Olatunbosun Gbenga are among the 15 Nigerian YouTube video makers on the list.
The 23 musicians chosen for the #YouTubeBlack Voices programme include the rapidly growing musical talents of Africa, such as Ghana’s Gyakie, South Africa’s Kamo Mphela, Nigeria’s Asake, and Nigeria’s BNXN. The 17 #YouTubeBlack songwriters and producers from across the world will be joined by MashBeatz, a hip-hop producer from South Africa, and Ukweli, a producer based in Nairobi.
Grantees will receive between $20,000 and $50,000 in initial financing from YouTube, as well as six months of dedicated partner assistance and access to a variety of training, workshop, and networking opportunities throughout the year.
With the help of a YouTube partner manager, the artists, composers, and producers in the #YouTubeBlack Voices Music Class of 2023 will be tasked with developing objectives, creating a content strategy, and interacting with their YouTube audience. Artists, composers, and producers that participate in the #YouTubeBlack Voices Fund will have the ability to connect and share ideas on how to make the most of their channels and catalogs.
YouTube EMEA’s general director of developing markets, Alex Okosi, has spoken about his enthusiasm for the 2023 #YouTubeBlack Voices Fund, which will include creators, musical artists, and producers from Africa. He went on to say that the program’s goal is to help promising black inventors and artists establish themselves on the site.
The development of Africa’s art scene is of great importance to us. “We will go beyond the first training to assess our performance with the creators, artists, composers, and producers who are part of the third cohort, guaranteeing that they achieve sustainable success,” Okosi added.
More than 500 producers and artists from all around the globe will receive direct investments from YouTube over the next several years as part of the #YouTubeBlack Voices Fund to help them expand their audiences and create more content.